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Business Development

Maintaining a viable business model in an ever changing market starts with collecting data and forming actionable insights. We then make adjustments to your business model that support the shifting market trends and evolving customer needs.

It’s important to remember when gathering this information that all the data points within your business are interconnected, and every change matters. Making adjustments in one area will impact all others and should be done with careful attention to the big picture.

Let’s take a look at how The West Wind does Business Development.

Business
Development

Maintaining a viable business model in an ever changing market starts with collecting data and forming actionable insights. We then make adjustments to your business model that support the shifting market trends and evolving customer needs.

It’s important to remember when gathering this information that all the data points within your business are interconnected, and every change matters. Making adjustments in one area will impact all others and should be done with careful attention to the big picture.

Let’s take a look at how The West Wind does business development.

Business Analysis

Identify what areas need attention and how your business is perceived.

Business Environment

Market Position

Market Research

Customer Discovery

Competitor Analysis

Strategic Advantages

Cashflow Analysis

Conduct P&L reviews, budget adjustments, and pricing analysis.

Cost Analysis

Sales Forecast

Expense Forecast

Master Budget

Competitive Strategies

Operations Analysis

Review and adjust internal structure and processes.

Define Processes

Create Roles

Internal Structure

Culture & Communication

Allocate Resources

Create KPI’s

Create a system to track key metrics in all areas of the business.

Financial

Customer Service

Operations

Sales

Marketing

Business
Analysis

Identify what areas need attention and how your business is perceived.

Business Environment 

Market Position

Market Research

Customer Discovery

Competitor Analysis

Strategic Advantages

Cashflow
Analysis

Conduct P&L reviews, budget adjustments , and pricing analysis.

Cost Analysis

Sales Forecast

Expense Forecast

Master Budget

Competitive Strategy

Operations
Analysis

Review and adjust internal structure and processes.

Define Processes

Define Roles

Internal Structure

Culture & Communication

Allocate Resources

Create KPI’s

Create a system to track key metrics in all areas of the business.

Financial

Customer Service

Operations

Sales

Marketing

Strategic Benefits
A detailed business plan outlines specific goals and the precise steps you plan to use to achieve them. This preparation allows you to track progress, measure success, and make necessary adjustments in the moment.

Reviewing your business environment regularly also allows you to stay ahead of the competition by jumping on market trends and investing in new technologies.
Operational Benefits
Incorporating Key Performance Indicators (KPIs) can help more than just your budgeting and marketing efforts, they can improve your day-to-day operations as well. By drawing attention to inefficiencies that may have otherwise gone unnoticed, you can make changes promptly.

KPI’s (when used correctly) can also act as a guide for your team, communicate expectations, and ensuring that everyone is working towards a common goal.
Financial Benefits
Reviewing and understanding how every division contributes to your bottom line will give you valuable insights that can be especially helpful when expanding to new markets and customer segments.

This information is also helpful when preparing for the investments associated with expansion. Knowing how your cash flows to and from the business will help you to determine where to allocate funds and assets.