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Branding

When creating a visual identity, individuality is the primary focus. We are aiming to make your brand distinguishable, eye catching, and evocative. 

Starting the process with market research and competitor analysis will guide your market positioning strategy, while personality discovery fine tunes your brands voice and message.

This process is designed to create a uniform brand experience for your customers and acts as a safeguard to ensure you stay true to your vision.

Let’s take a look at how The West Wind does branding.

Branding

When creating a visual identity, individuality is the primary focus. We are aiming to make your brand distinguishable, eye catching, and evocative.

Starting the process with market research and competitor analysis will guide your market positioning strategy, while personality discovery fine tunes your brands voice and message.

This process is designed to create a uniform brand experience for your customers and acts as a safeguard to ensure you stay true to your vision.

Let’s take a look at how The West Wind does branding.

Gather
Information

We begin by collecting all pertinent data, including:

Market Position

Business Environment

Market Research

Customer Discovery

Competitor Analysis

Strategic Advantages

Identity
Development

Use the collected data to build your identity.

Brand Purpose

Brand Values

Personality & Voice

Brand Story

Brand Messaging

Asset
Development

Build out logos, color palettes, and other media for your brand.

Visual Assets

Sensory Elements*

Interior Design*

Packaging & Merchandising

Communications Materials

Branding
Guidelines

Create the rule book outlining how your brand assets should be used.

Brand Kit

Style Guide

Internal Branding Guidelines

Strategic Partner Guidelines

Gather
Information

We begin by gathering all pertinent data, including:

Market Position

Business Environment 

Market Research

Customer Discovery

Competitor Analysis

Strategic Advantages

Identity
Development

Use the collected data to build your identity.

Brand Purpose

Brand Values

Personality & Voice

Brand Story

Brand Messaging

Asset
Development

Build out logos, color palettes, and other media for your brand.

Visual Assets

Sensory Elements*

Interior Design*

Packaging & Merchandising

Communication Materials

Branding
Guidelines

Create a rulebook outlining how your brand assets should be used.

Branding Kit

Style Guide

Internal Branding Guidelines

Strategic Partner Guidelines

Product Differentiation
Market research suggests that it takes multiple brand exposures for a person to make a purchasing decision. Couple that with the abundance of options in the current market, and it becomes easier for your business to blend in with all the others and ultimately become forgotten.

A unique and consistent brand allows people to immediately distinguish you from your competitors on any platform. This helps build a connection to every additional encounter, increasing interest and helping to make your brand unforgettable.
Retention & Loyalty
Consistency in branding contributes to the customer experience, implies professionalism, and is perceived as an indicator of success. This builds trust in your brand by ensuring consistency and reliability.

When you show up at your very best for your customers, they will show up for your brand in the form of increased loyalty and positive word-of-mouth referrals.
Internal Morale &
Employee Retention
A brand rooted in authenticity and transparency inspires your team to trust in you and trust in your vision for the business. This will attract top performers, promote internal pride, and build a unified team that aligns with the companies values.

In addition, when your employees believe in you and the brand, they can be some of your strongest advocates and provide impactful word-of-mouth referrals.