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Marketing

Effective marketing begins with a solid understanding of your business environment, target audience, and competition. The market and customer insights collected during the initial stages will be the pillars on which your marketing strategy is built.

Then comes the fun part! Marketing can be anything you want it to be, from brochures and loyalty programs to events. If it drives sales it’s marketing, and the only limit is your imagination. Complete the process with targeted analytics to determine your ROI and collect more data for future campaigns.

Let’s take a look at how The West Wind does marketing.

Marketing

Effective marketing begins with a solid understanding of your business environment, target audience, and competition. The market and customer insights collected during the initial stages will be the pillars on which your marketing strategy is built.

Marketing can be anything you want it to be, from brochures and loyalty programs to events. If it drives sales it’s marketing, and the only limit is your imagination. Complete the process with targeted analytics to determine your ROI and collect more data for future campaigns.

Let take a look at how The West Wind does marketing.

Compile Data

We begin by collecting all pertinent data, including:

Business Environment

Market Research

Market Analysis

Internal Advantages

Internal Opportunities

Competitor Analysis

Digital Marketing

Create and execute your custom marketing plan and assets using SEO’s and CRM software.

Content & Platform Marketing

Website Creation & Hosting

Email & Mobile Marketing

Social Media Marketing

Traditional Marketing

Decide which traditional strategies will support and amplify your digital marketing plan.

Physical Media

Networking

Loyalty & Retention Programs

Customer Referral Programs

Ad Hoc Campaigns

Continue informing current customers and reaching new ones with one-off ad campaigns.

Seasonal Advertising

Event Marketing

Product Launches

Informational Campaigns 

Compile
Data

We begin by collecting all pertinent data, including:

Business Environment 

Market Research

Market Analysis

Internal Advantages 

Internal Opportunities

Competitor Analysis

Digital
Marketing

Creat and execute your custom marketing plan.

Website & Hosting

Social Media

Platform Marketing

Email & Mobile Marketing

Traditional
Marketing

Decide which traditional strategies will support your digital marketing plan.

Physical Media

Networking

Loyalty & Retention Programs

Customer Referral Programs

Ad Hoc
Campaigns

One-off ad campaigns designed to communicate specific information.

Product Launches

Event Marketing

Seasonal Advertising

Informational Campaigns

Brand Awareness
Marketing exists to accomplish two goals, the first being brand awareness. But it’s important to remember, brand awareness is more than just being seen by the customer, it’s about how the customer sees you.

Social media encourages customer interaction in a way traditional marketing lacks. This direct line to customer feedback allows you to gauge and respond to needs promptly, makes your customers feel heard, and develops trust and credibility.
Increase Sales
Increased sales is the second (and most talked about) reason for marketing’s existence. The best way to turn marketing efforts into revenue is by finding the customers that value your product and making sure they see it. Or in marketing terms, selecting relevant marketing channels, designing compelling ads, and optimization.

Once you have established a positive brand image, marketing campaigns become more effective at generating interest in new product launches, available services, and upcoming events.
How the Customer Benefits
Marketing, above all else, is a way to inform potential customers that you exist and what to anticipate when interacting with your brand. If done correctly, your customers should walk into your business knowing what to expect.

It’s important to remember that advertisements are promises to your customers. When marketing is treated in this manner, the customer can make informed purchasing decision and walk out of your business feeling satisfied and excited to return.